... experienced commercial success during the 2007 Global Financial Crisis. So, the best solution here is to use video marketing to capture their attention and provide faster solutions. This will make predictions easier and quicker, enabling institutions to make smarter decisions. It’s an exciting topic for an organization like Deloitte to focus on. 10 Fintech Trends for 2020/2021: Top Predictions According to Experts. Press release - Wise Guy Research Consultants Pvt Ltd - Personal Financial Management Tools Market 2020 Global Trends, Share, Growth, Analysis, Opportunities And Forecast To 2026 - … Screenshot from PwC Data Analytics in the Financial Services Industry report. “What are your biggest pain points?’ ‘What are they looking for in a financial product at the moment?’ are good questions you can ask them and then take it off from there. Video marketing could be considered a luxury back in the days since not many companies saw the value in spending a good chunk of their resources for a 30-second to 2-minute video. Four Marketing Trends to Prepare for in 2021 on December 15, 2020 Featured, Retail and Marketing. , PwC explains how analytics can power financial service businesses. This report highlights how analytics is already being used within the financial sector and how it can improve your business. This report published data on how families in the US spend their money when children go back to school each September. Unlike during the financial crisis, the banking … For Natwest, this was extremely beneficial. Here are seven of the top trends to keep tabs of through 2020 … These bank ads provide an opportunity for Nationwide to go back to its roots in a powerful, authentic, and thought-provoking way while giving people a voice on the things that matter most in their lives.”. I will definitely be implements some of these into my marketing strategies moving forward. These are trends … Here are the TARs from Q2 2020, Q1 2020 and Q4 2019. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. ... Let’s review a few key lessons from 2020. That’s where digital marketing for financial services come into play. You can even try developing your own Alexa skills or hire someone to do it for you. While on the subject of AI, it offers key ‘Audience Insights’ which can transform the way a finance company can communicate and engage with their customers in ways such as learning to understand buyer persona and demographics. While you likely have a financial content marketing strategy in place, it should never be a static document. Shoppable posts are yet to be fully embraced by financial services, but we could start to see limited products filter onto social. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Your customers may not all be fluent in all the ‘how’s’ of your product or services and they may also not have enough time to read through all your websites to find out enough information. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. so you can tailor bespoke marketing campaigns and reaching your right target audience. Artificial intelligence can garner data around topics, conversations, and areas of your business that your customers are interested in. You can even get inspired by Deloitte that created a “Back to School” survey in 2019. Currently, companies that are working with influencers tend to be digitally focused and collaborate with them on bigger campaigns. Chatbots enhance the user’s experience with your brand and that will encourage them to keep coming back. In the midst of it all, keeping up to date with trends should also be part of your agenda. The best way that you can enhance your customers’ experience nowadays is by putting out video content, and the Finance industry is not exempted from this. It is yet to be seen the duration of these changes, but each deserves a careful review. It's imperative to adapt and evolve with new marketing trends to stay competitive and … You can just talk to your phone, prompting a virtual assistant with your voice. 1. However, other methods aren’t to be overlooked, including white papers, reports, eBooks, even questionnaires that can be a form of content marketing. Now, how is it beneficial for financial institutions to have these VAs? ^ The Ultimate Guide to Marketing Trends in 2020 ^ Q3 2018 Digital Advertising Benchmark Report ^ 10 Undeniable Reasons Customer Service Is Important to Your Business ^ Chatbot Market Size Worth $1.25 Billion By 2025 ^ 80% of businesses want chatbots by 2020 ^ What is Influencer Marketing: An in Depth Look at Marketing… , a free finance personal assistant app that currently has over 2k followers. The Financial Forecasting Software market report, added by Market Study Report, LLC, descriptively covers the present & future growth trends, in addition to highlighting the global expanse of this industry and elaborating the regional share and contribution of each region of the Financial … Starling is an example of how financial businesses can use an exponentially growing market to expand their audience as well as products and services. Back in December 2019, Alex Stedman, or as she is known by her Instagram handle, The Frugality, did a paid ad Money Diary with British bank, Natwest. From increased accessibility to broadening … This will give your customers a different avenue and way of experiencing your services. Top Trends in Technology Selling for 2021, Cyber Security Lead Generation: Where and How to Look for New Leads in 2021, 3 Content Marketing Tips from Top Tech Companies, Image: Positioning: 5 Strategies to Stand Out From Your Competitors, Image: Key Personality Types That Work Well Together, Image: Reply Email Samples for Different Situations (Several Examples), Image: Key Activities and Your Business Model, Image: 10 Employee Feedback Examples and How to Use Them. You might even decide to create some how-to videos which illustrate how customers can use your services. UK based bank, Natwest, has a full catalog of helpful tutorial videos on their YouTube channel from explaining how to open up an account to connecting with younger audiences through their MoneySense Mondays, a series of videos that explain money matters to children as young as five years old. You’ll see a big push for this in 2020. Digital bank, Starling, launched its #FeelGoodAboutMoney hashtag to get people to think about their attitudes towards money and spending. In 2020, AR is expected to surpass VR … Overall, AI-enabled real-time audience insights can help lower and even prevent you from wasting valuable advertising and marketing resources for financial companies all while allowing them to engage and interact with your customers in an efficient, proactive, and accurate way. This article originally posted at The Savvy Marketer. In the video below, poets Maria Ferguson and Matt Abbott recorded themselves performing a poem at home, noting things that matter for their wedding day in six months’ time. American Express, who has a great blog just for small businesses, provides its audience with tips and insights on how to grow their client list and better engage with their consumers. Today, we expect to be able to access our bank accounts at the click of a button on an app, obtain financial advice via online chats, and schedule appointments through booking systems. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. A post shared by Charlotte Jacklin (@charlottejacklin), 10 LinkedIn Background Photo Tips That Will Make Your Profile Stand Out, 11 Marketers Reveal Their Best Tips on Being Creative and Productive During Winter. Address your key customer concerns so they know you also care about what troubles them. Upon launching this campaign, Sara Bennison, CMO of marketing agency VCCP Media, said that “The voices of ordinary people are rarely heard within financial services advertising today. If our hands are too full, that’s not a problem anymore. So, if our virtual assistants on our phones can help us with our groceries and random researches, why not also with financial operations? Capita One, for example, has launched an impressive “Banking Reimagined Tour” wherein they established two Capital One Cafes which allowed people to recharge their bank accounts and devices all while managing finances using simple digital tools over – yep! Financial advisor company Crediful consistently publishes articles on their blog, offering a wealth of knowledge on money advice from credit to loans and debt. It is to help shift from a product mindset to a customer-centric one by providing them with a ‘voice’ that answers their queries. Working on a few campaigns that adopt some of these current trends can easily change the course of your business and how customers engage with you. Now, the thing is, people want to be able to even do their banking at just one click of a button from wherever they are, at whatever time of the day. These fintech trends … This site uses Akismet to reduce spam. Live video has been growing in popularity in the financial … And if that wasn’t shocking enough, did you know that 58% of younger audiences don’t mind advertising that comes from or features their favorite personalities? While the uptake of voice-powered search in the finance sector isn’t broad right now, that doesn’t mean it won’t be in the future. that created a “Back to School” survey in 2019. This article was written for Business 2 Community by Judy Caroll.Learn more about writing for B2C, Judy Caroll is a Marketing Executive at Callbox, a blogger, online marketer, she helps their business improve by giving expert advice on sales and marketing.… View full profile ›. Her task was to write down everything she spent over 12 days during the Christmas period to track her spending. Even today, Nationwide is still running this campaign, adapting their current ones to the COVID-19 pandemic with poets recording themselves at home. 5 Big Trends Impacting Financial Marketing Strategies in 2020. Chatbots have been around for some time already and with better versions constantly popping up, you can now include conversational banking into your bots to give your customers a personalized experience at every financial stage. Key Marketing Trends for 2021. Depending on the service you want to provide, there are two types of bots that you can choose from: Qualifying a lead for financial services is deemed as the most important function of any Finance Business. Working with influencers isn’t all that different and can open up an avenue for financial businesses to connect with younger and harder to reach audiences. For this campaign, they worked with blogger Charlotte Jacklin who has almost 80k followers, giving Starling more exposure. Thanks for all the helpful key trends for 2020! VAs aren’t just flashy methods of brand integration. Some companies are combining offline and online experiences to stay relevant as well as keeping communication across multiple platforms. Try integrating the power of segmenting customers (banking, savings, investments, etc.) Time. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. Creating good content takes time, and it should. Thankfully, many banks have developed their own user-friendly apps and optimized their websites so that their customers can actively engage without having to physically go to the bank. No business would want that to ever happen to them. Content marketing trend 1: Live video. To truly understand and take advantage of artificial intelligence within data analytics, working with a data analytics firm that has a good reputation of approach and delivery is the best way to find out how AI can work for your business. Another example is financial Instagrammer My Frugal Year, who recently ran an ad for Money Dashboard, a free finance personal assistant app that currently has over 2k followers. Here’s Capital One showcasing their cafes and the reasoning behind the initiative. One of the critical things to remember is to stay true to your brand and message. Tides of change for financial marketers have been rising in technology, talent, data usage, analytics and image-building. This article can help other businesses create strategic ways to build connection effectively and engage more with their audience by learning from what big companies are currently doing. Payments trends 2020: Mastering a dynamic market The dynamic payments industry continues to expand and evolve, with digital payment vehicles and transaction volumes growing across the globe. Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now. With a new year and the start of a decade some trends will clearly dominate the world of marketing in 2020 and … You have a greater chance of attracting prospects to your website by combining videos into your marketing as users frequently spend 88% more time on websites with video content than those that don’t. Some of these changes represent accelerations of previous trends, while some are new trends altogether. Customers of Aviva Pension can use the relative Alexa skill to check their regular pension contributions and their pension value by adding the Aviva skill to their Amazon devices. From long-form copy to articles and studies, financial content marketing is adaptable and can be used no matter the products and services you offer. Data Analytics in the Financial Services Industry. They can handle all the financial product related questions that your customers might have round the clock so you don’t have to worry about queries stocking up unanswered in your chatbox while you sleep at night. Engagement data can help you identify the sorts of content that people are interested in and can guide your decision making in creating stronger and more curated content. The most recent video marketing stats show that audiences love and want to see more video content from brands. Download now Backed by comprehensive consumer and market data and grounded with in-depth analysis and brand examples, discover how four emerging trends are set to impact the financial services landscape in 2020. For example, since 2016, British bank Nationwide has been running financial, Nationwide’s strategy connects with audiences because these, Financial advisor company Crediful consistently publishes articles on their blog, offering a. on money advice from credit to loans and debt. “How-to” videos are a great avenue to show your investors how they can use their products and/or services or how to use it to create webinars for their consumers. In fact, businesses are already using voice-powered search to allow customers to conduct searches. Our comments are moderated. Content Marketing Everything has to be instant now. It’s a good idea to work with a videographer not only to shoot and edit your videos but to talk through your video content ideas to make sure that they are viable. It’s always best to take inspiration from your competitors but never outright copy. Not being afraid to stand out, goes a long way in digital marketing, especially in financial marketing services, where connecting with audiences is hard. just for small businesses, provides its audience with tips and insights on how to grow their client list and better engage with their consumers. There are multiple ways of using video to connect with your audience, starting with explainer videos. Omnichannel marketing is often successful when marketing teams have dived right into the creative pool. Because they dug deeper and found out what was really … Banks and credit unions will … Twitter Facebook LinkedIn Flipboard 0. Now that 2020 is around the corner, we’ve identified the top five digital marketing trends to watch: Higher expectations from a brand’s human connection; More competitive digital space, … ... so investors must stay on top of these trends. Content marketing: By 2020, we expect to see more use of content marketing, from financial education to product demonstrations and advisory messaging. Single. 2020: A brand new decade Marketing, we all agree, is a dynamic discipline. That is not the case anymore today. You guessed it! As far as megatrends are concerned, the following should be considered in the future deployment of financial marketing … Not only does voice-powered search give your customers better brand experience, but the use of VAs can also provide you with analytical feedback such as what information your customers prioritize, giving you valuable insights to improve your products and services. It’s completely different from everything else other banks are doing. 2020 Marketing Trends for the Financial Services Industry. These types of videos can inspire your audience as well as encourage them to engage with you. And if that wasn’t shocking enough. If you have yet to wrap your head around the idea of ordering everything from groceries to your latest gadget online, then brace for more radical transformations currently in the works in the financial industry. Every. This content does not necessarily need to advertise what you do, but it can highlight what you do. Fortunately, today’s financial marketing trends give businesses a lot of scopes to get creative and produce campaigns that are effective in getting the attention of your target audiences. In recent years, financial services and advisors have all grown their online presence to cater to modern audiences. It is now becoming … After all, offline interaction with customers is just as imperative for building trust and excellent customer experiences. This goes to show that there is a lot of value for financial businesses to invest in video marketing. Consumers are already using VAs to conduct random searches and populate shopping lists, so using VAs as a solution for financial operations is a solution that isn’t too far away. The key thing for financial businesses is to remember that building trusting relationships takes time and a lot of work, but creating robust campaigns with innovative ideas that put the customer at the forefront will make you the popular choice. Did you know that 84% of millennials don’t trust ads from traditional media campaigns? For example, since 2016, British bank Nationwide has been running financial advertising campaigns featuring poets from multiple backgrounds. Discover how emerging trends are set to impact the financial services landscape in 2020. Launching a blog section on your website showcasing your business’s expert knowledge is one way of making content work for you. Digital bank, Starling, launched its #FeelGoodAboutMoney hashtag to get people to think about their attitudes towards money and spending. The aim of this video is to allow Nationwide to highlight how they are helping their members during the pandemic to secure their futures. In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. October 21, 2020. If you’re stuck with what kind of videos you could post, start off with simple video tutorials or demos on how your product/services work. This report published data on how families in the US spend their money when children go back to school each September. We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing strategies this 2020. Always make sure that your content is thoroughly researched before you put it out into the world and keep track of who is engaging with your content. Learn how your comment data is processed. Say your prospect clicks on one of your ads that you’ve posted on your social platforms. No bank or credit union marketer has the luxury of ignoring these landscape-altering trends … Capital One, for example, has developed two Capital One Cafes allowing people to sit and charge their devices and manage their finances over a cup of coffee. You can use the skill to provide general information or specific account information to your customers. Thank you for sharing these helpful key trends, Ana. With this data, you can easily segment customers to improve products and services and target audiences with personalized messaging that will produce better success rates. By Ryma Chikhoune on December 20, 2020 Then came the pandemic, closing many branches practically overnight and limiting most customers to online banking. The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! Most banks welcomed 2020 with a familiar strategy: Continue to ramp up digital banking solutions to meet growing consumer expectations, while competing with traditional and fintech banks for customer loyalty. Often businesses use articles and blogs to provide audiences with their knowledge. On the other hand, some banking companies have taken several steps more forward and truly thought out of the box. These are the type of videos where you might talk about a product or service you provide and go through the main features and benefits. All Rights Reserved. Her task was to write down everything she spent over 12 days during the Christmas period to track her spending. By 2020, 50% of searches are to be done by voice, and with the aid of virtual assistants such as Alexa and Siri, this is going to be much easier. Here are some of the current trends financial services and advisors should be paying attention to. While these features are essential, it’s all too easy to forget about developing your offline methods of marketing. In doing so, you can stay current and get in front of the right people. Customers expect instant results as well as instant answers to their questions. To make use of analytical data, firms are now turning to artificial intelligence to leverage and filter data. As such, customer experience (and continually evolving digital transformations necessary to keep up), digital expansion and all things identity will also reign supreme as we enter this new set of Roaring 20s. What’s more, is that your voice-enabled VAs can double as analytical agents and elicit valuable inputs that help you build a stronger business strategy. Data Analytics in the Financial Services Industry report. Lastly, never underestimate the impact of emotional and relatable video testimonials and the power of storytelling. Companies like MasterCard have been working with celebrities for years on their advertising campaigns. Live streaming technical analysis on your platforms can engage your audience in real-time of maybe a BTS of something you are working on or for them to tune in into a seminar/conference you are holding. Too many companies are turning up their noses at the idea of working with influencers, but influencers aren’t anything new. who has almost 80k followers, giving Starling more exposure. Judy Caroll February 21, 2020. Aside from just posting them onto your website, you can also opt to send exclusive contents of that sort to your customers’ email. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. They can message their queries through the app, schedule appointments, check their deposit balance, etc. 2020 Trends in Financial Services Marketing There are more ways to reach consumers, or your potential clients, than ever before. You might decide to run an event or create a pop up to get customers to engage with you. AI in data analysis can be used by finance businesses to make credit decisions, manage risk, offer personalized banking, cybersecurity, and fraud prevention. Without a doubt, marketing has emerged and evolved as an indispensable element for stirring the right conversations that are more customer-centric. In Q2, most media use remained level with slight rises or falls here or there. Back in December 2019, Alex Stedman, or as she is known by her Instagram handle, The Frugality, did a. with British bank, Natwest. In 2020, look for more IBDs to follow the example of hybrid RIA firms like Kestra Private Wealth Services and Private Advisor Group by providing separate channels for wirehouse breakaways. This addition to the report strengthens the message that Deloitte cares and is there to listen. For example, the Capital One Cafes target people who usually might find it hard to track their finances are encouraged to take hold of their finances in a dedicated space, making them feel more comfortable and confident to check their spending. Our global report Financial services technology 2020 and beyond: Embracing disruption examines the forces that are disrupting the role, structure, and competitive environment for financial institutions and the markets and societies in which they operate. If Finance Companies start going more and more virtual while still having that human touch and look out for your customer’s financial needs and wants, that’s when innovation starts. As a finance company, it helps if you tweak your marketing accordingly to find out more about your customers’ emotional motivations for their financial transactions. The great thing about chatbots – and why we highly recommend them – is because they empower the users to be self-sufficient by also offering them solutions that are efficient and quick; providing them with all the information they need to understand your product features and their benefits, etc. The data looks at where families shop and how much they spend. This data can also be beneficial for building marketing campaigns in multiple ways, from using data to deliver information to customers but also to target specific types of customers with the data collected about them. Fortunately, today’s financial marketing trends give businesses a lot of scopes to get creative and produce campaigns that are effective in getting the attention of your target audiences. Your comment may not appear immediately. Once you have your videos, they can be distributed across your website, social media channels, video platforms such as YouTube, or you can find PR opportunities. Another example is financial Instagrammer My Frugal Year, who recently ran an ad for. We look at the three financial content marketing trends you need to master by 2020. However, this allows Deloitte to connect with American families on a sympathetic level, building that vital brand trust. And in order to keep up with the fast-changing world of marketing, it is absolutely necessary to possess the right tools and incorporate them into your current financial game plan. Video content is certainly not something to be overlooked. They would have to provide relevant details about their business, needs, interest, etc. 2020 Marketing Trends for the Financial Services Industry February 17, 2020 / 0 Comments / in Growth Hacking / by Judy Caroll We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing … In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Amazon has created an Alexa skill for the Amazon Store Card in which users can interact with this product by adding the ability to their Amazon devices and allowing users to manage their accounts simply by using their voice. It shows that you can get an 80% boost in your conversions by integrating videos into your landing page. Although financial marketing trends are always changing and evolving, one thing still remains the same—building better relationships with customers. If they get qualified based on the information they enter, the bot now can send their details through to the sales team so they can get in touch with the lead and start the purchase journey. The world is continuously changing, and with it, the way customers interact with businesses. A cup of coffee. 30 seconds to two-minute videos can be really impactful in getting potential customers to engage with your business. Implementing your own financial content marketing strategy can work in multiple ways. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. US lockdowns began in March 2020 (the end of Q1). The trick to omnichannel marketing is to offer something unique to a service or task that is not as exciting or difficult for people to engage with. The good news is that’s exactly what chatbots have been created for. The data looks at where families shop and how much they spend. And all trends point to this kind of ecommerce growing in 2020. You might even decide to create some how-to videos which illustrate how customers can use your services. In fact, many financial companies have already jumped on to this already. A post shared by Charlotte Jacklin (@charlottejacklin) on Jan 8, 2020 at 11:24am PST. Nationwide’s strategy connects with audiences because these financial ads feature people who are just like them, the messaging is engaging. Siri and Alexa are the most famous voice-search enabled virtual assistants that we have today among many others. We always talk about the constant change and evolution of marketing … Time wasted is money wasted and a prospect lost. Au contraire to the Lead bot, support bots are more of a virtual guide for your customers. 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