Ab jetzt wird im Google Analytics Report “Verhalten -> Ereignisse” das neu angelegte Ereignis erfasst und kann ausgewertet werden. To track clicks on a call-to-action button using GA, we will need three things: A website with some call-to-action (CTA) buttons Event tracking parameter: onclick=”ga(‘send’, ‘event’, ‘Newsletter’, ‘Subscribe’, ‘Homepage’);” Once you have the parameter that matches your Google Analytics code and have found the button area of the subscription form, you then want to insert the parameter just after “